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Growth Lead
@ Hypelist
CET
Fabio Castellano. Driving growth for consumer apps, from early traction to global reach, building ambassador programs and high-performing user acquisition channels.
Services
Ambassador ProgramsCommunity
Product DevelopmentStrategy
App Store OptimizationGrowth
Creator PartnershipsInfluencer
User AcquisitionPerformance
Global LaunchesExpansion
Content StrategyCreative
Community BuildingRetention
One Thing I Know
Every great app needs an audience that believes in it. Your future users are already everywhere: talking, searching, recommending. I connect the dots between where they live and what you've built.
Reading
essay
Do Things That Don't Scale
Paul Graham
“The most common unscalable thing founders do at the start is recruit users manually.”
Read →articleMore Retention = More Growth
Andrew Chen
“The best way to drive viral growth is to increase retention and engagement first.”
Read →bookThe Cold Start Problem
Andrew Chen
“Every network starts with a single node.”
Read →articleRetention is King
Brian Balfour
Read →article
The Never-Ending Road to Product-Market Fit
Brian Balfour
“Product-market fit isn't a destination. It's a continuous process.”
Read →articleGen Z Broke the Marketing Funnel — Now What?
Vogue Business
“The funnel is dead. Discovery is non-linear, and trust is everything.”
Read →articleHow Duolingo Reignited User Growth
Lenny Rachitsky
“We made the product the growth engine, not ads.”
Read →